Idea of the Hi!ke is to connect media makers – mainly journalists – and their audiences to meet in an unusual setting and discuss how media can better approach socially important and often sensitive topics, and how media can gain or regain trust of people, which is being eroded by distorted information and unprofessional media. Each of them is paying an attention to modern and solutions-oriented approach and ways of how people can engage with the media in the best ways and have their say when it comes to the agenda. In this context, digital technologies provide an important helping hand.
Connecting Media and Digital Innovators
Idea of the Hi!ke is to connect media makers – mainly journalists – and their audiences to meet in an unusual setting and discuss how media can better approach socially important and often sensitive topics, and how media can gain or regain trust of people, which is being eroded by distorted information and unprofessional media. Each of them is paying an attention to modern and solutions-oriented approach and ways of how people can engage with the media in the best ways and have their say when it comes to the agenda. In this context, digital technologies provide an important helping hand.
Since one of the Hi!ke partners, ICNM from Austria, is focusing on positive social impact and organised the European Young Innovators Festival in Graz on April 26 to 28, 2023, it was quite easy decision to move location of second Hi!ke from Slovakia to the capital of Styria, one of the federal states of Austria. Raffael Reithofer, who participated in strategic planning meeting in Lithuania and works as a journalist mainly in Graz, helped to organise the event and was the main tour guide.
Read more on European Dialogue website
Media for Citizens Story Lab is a project aiming to empower media makers to connect with their audience, highlight important topics, and move media forward together. This project has been funded by the EU programme Europe for Citizens.
